Rod had previously been working in metallurgical research when at the age of 29 and inspired by legendary New Zealand band Split Enz’s musicianship and theatrics opted for a career change to create a new concept by revisiting the music and fashion of the 1970’s.
Rod had originally considered basing a nostalgic show on one of three all time top bands, The Beatles, Queen and ABBA but believing that the latter globally encapsulated all that was good (and maybe some not so good?) about the 1970s decided ABBA was ideal to focus his efforts on. After countless auditions and months of rehearsals and studying music and videos all Rod then needed was to devise a great show format to go with the name…and then the BJÖRN AGAIN show was ready to rock and roll !!!
BJÖRN AGAIN.com personnel are comprised from a pool of performers from throughout the Northern Hemisphere who are overseen by Rod who often plays and sings with onstage. Having been acknowledged by BJÖRN ULVAEUS as being the show that single-handedly initiated the ABBA revival in the late 1980s and early 1990s, the BJÖRN AGAIN show is hailed as the most popular and successful show of its type.